Dre, a company that introduced the celebrity headphones phenomenon, later morphed into a streaming music service, and was then bought by Apple Inc.ĭre (born Andre Young, February 18, 1965) became involved in hip-hop during the early '80s, performing at house parties and clubs with the World Class Wreckin' Cru around South Central Los Angeles and making a handful of recordings along the way. Dre retaliated by forming a new company, Aftermath, and while it was initially slow getting started, his bold moves forward earned critical respect. For nearly four years, G-funk dominated hip-hop, and Dre had enough sense to abandon it, and Death Row, just before the whole empire collapsed in late 1996.
Soon, most rap records imitated its sound, and his productions for Snoop Doggy Dogg and Blackstreet were massive hits. in 1992, he founded Death Row Records with Suge Knight and the D.O.C., and the label quickly became the dominant force in mid-'90s hip-hop thanks to his debut, The Chronic. On his own, he reworked George Clinton's elastic funk into the self-styled G-funk, a slow-rolling variation that relied more on sound than content. he melded the noise collages of the Bomb Squad with funky rhythms. Dre was never much of a rapper - his rhymes were simple and his delivery was slow and clumsy - but as a producer, he was extraordinary. celebrated the hedonistic, amoral side of gang life. While BDP's early albums were hardcore but cautionary tales of the criminal mind, Dre's records with N.W.A. Instead, Dre pioneered gangsta rap and his own variation of the sound, G-funk. Dre was responsible for moving away from the avant-noise and political stance of Public Enemy and Boogie Down Productions as well as the party vibes of old-school rap.
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